Tropicana Fruit explosion
Tropicana U.S.A
Tropicana came to London Food FX because they know how we love to blow things up. Filming at up to 10,000 FPS, no fruit was left UNHARMED in the making of their film!
Their idea was simple. . . they wanted a fireworks display made up of exploding fruit.
Since then, the film has brought many creatives knocking at our door; even though it was made before the days of the Phantom 4K and all those clever SFX rigs.
Which goes to show that film magic is sometimes done best, old style!
Tropicana’s Fruity Fireworks Festival
Gus Filgate blows things up and captures at 10,000 frames per second for this standout TV ad for Tropicana USA.
Check out the special effects on that! Every great TV commercial needs a visual hook, and this one starts with such lovely, simple idea don’t you think?
With stunning cinematography and an inventive, clever approach to filming food, freelance food director Gus Filgate shoots top advertising campaigns in London, across Europe and around the world. Clients include Arla, Asda, Bisto, Carte D’or, Co op, Danone, Dove, Farrow and Ball, Haagen Dazs, Jacobs, Kelloggs, Kettle Chips, KFC, Knorr, Liberte, Lloyd Grossman, Lurpak, Marks & Spencers, McDonalds, McVities, Migros, Morrissons, Muller, Ocado, Old El Paso, Pizza Hut, Sainsbury’s, Tesco’s, Total Fage, Tropicana, Waitrose, Weight watchers, Zoflora